The Cambridge Analytica scandal rocked the world in early 2018, when it was revealed that Cambridge Analytica had harvested the personal data of millions of people’s Facebook profiles without their consent and used it for political advertising purposes.

It was the moment when the world finally took stock of what it means to put your personal data online.

Facebook experienced a massive fall in stock price, and calls for tighter regulation of tech companies’ use of data, in the wake of the scandal.

All this and more will be explored in The Great Hack, a new documentary that premiered at the 2019 Sundance Film Festival.

Highsnobiety points out one of the most chilling revelations in the doccie – that data has surpassed oil as the world’s most valuable asset.

Directed by Karim Amer and Jehane Noujaim, who are well known for their projects revolving around social media, The Great Hack is produced by Amer, Geralyn Dreyfous, Judy Korin, and Pedro Kos. The film comes to select theaters and Netflix on July 24.

Check out the trailer:

You might want to keep this one away from your paranoid/tech-impaired older relatives, or you’ll never hear the end of it.

[source:highsnobiety]