Rival brands duelling on Twitter is something we’ve all become accustomed to, but RocoMamas is currently going for the jugular.

It’s no secret that their recent TV advert poked fun at the likes of McDonald’s and Burger King, but it was all done with subtle allusions and shade-throwing.

As of this morning, however, RocoMamas and McDonald’s are at war, and the former is wiping the floor with the latter.

Some context via the Citizen:

The twar was sparked when a fan tagged Rocomamas under a tweet where McDonald’s was pushing their latest product, chilli cheese fries.

After being alerted to the tweet, the social media manager behind the Rocomamas account did not hold anything back and unloaded on McDonald’s in a series of tweets.

OK, hate to be that person, but it’s actually RocoMamas with a capital ‘M’.

Anyway, here’s the tweet exchange that started it all:

Yeah, I really feel like we have seen Chilli Cheese Fries before.

Oh, that’s right – RocoMamas, which have had them on the menus since they launched in South Africa.

They know, too, sending this tweet earlier today:

Shots officially fired.

Since then, RocoMamas has really gone for the jugular:

Yeah, solid start.

Damn, hit them where it hurts.

I see we’re taking things up a notch…

They’re not even food. Just say it.

As things stand, the McDonald’s SA Twitter account has been largely silent. You feel like any tweet sent at this point is just going to give RocoMamas further fuel to work with.

In the battle of McDonald’s versus RocoMamas, we hereby declare RocoMamas the clear winner, in the second round, by knockout.

[source:citizen]