The last time we spoke about Chicken Licken, they had just released their ‘Legend of Big John’ commercial.

At first, the ad was a hit, until it had to be yanked off air because it was triggering.

You can’t win them all.

The chicken outlet’s latest series of commercials features a trio called the Soul Sisters, and whilst I have no idea how anybody could take offence, I’m sure some poor viewer will lodge a complaint with the Advertising Regulatory Board.

According to Business Insider SA, Joe Public is the agency behind the “sassy trio of soul singers”:

“Imagine if you had backup sisters who popped up whenever you needed them. It was exciting to create an ad that celebrates women but still in a quirky, Chicken Licken way,” the company’s agency, Joe Public United, said.

The tunes were composed by classically-trained composer Adam Howard, who brought the message home with a 60s-inspired theme reminiscent of The Supremes.

“Because our concept was based on soul singers, we had to make sure our music was authentic”.

I bet that didn’t come cheap.

Let’s take a quick look at three of the six ads:

Thoughts?

I like that it’s infused with local flavour, but for me, it’s nowhere near as good as some of their older stuff.

Moving on.

[source:businsider]