Have you ever wanted to find out if your partner is keen for sex without having to talk to them?

Well, you’re in luck, because earlier this month a Kickstarter launched for LoveSync, a product for couples that helps them indicate when they’re in the mood for sex.

Instead of outright asking or attempting to cosy up to your significant other, you just push a button and hope they push it, too. It’s like the sexy time equivalent of waiting for the ticks to go blue on WhatsApp.

Here’s the ad for the campaign:

Yeah, that was a little awkward. They were clearly running out of euphemisms towards the end there. Also, if you’re the type of person who needs to use a euphemism to talk about sex, a button isn’t going to solve your problems.

The device has received mixed reviews – most of them negative, reports Business Insider.

Reactions to the device, which the Kickstarter said was supposed to “take the luck out of getting lucky,” were critical, to say the least. Twitter burst forth with opinions, as users referred to LoveSync as a “central horniness server,” roasted the device for trying to replace audible consent for sex, and called out its similarities to a raunchy meme.

But Ryan and Jenn Cmich (below), the married couple behind LoveSync, tell Business Insider that skeptics and the media are guilty of “black-or-white” thinking that is painting their product in a poor light.

“We’re not trying to stop people from talking. We’re not trying to end the world,” Ryan Cmich told Business Insider. “We’re just trying to introduce a fun little dynamic to relationships.”

The product is designed to eliminate the risk of getting rejected when you try to initiate sex.

The idea for LoveSync stems from the Cmiches’ own experiences from their 15-year marriage. Both of them work — Ryan Cmich, 40, is an engineer at a robotic lawnmower company, and Jenn Cmich, 39, is a manager at a marriage and relationship counseling practice.

…”It added anticipation back into our relationship, because we were wondering if the button was going to glow,” Jenn Cmich said. “It has really quickly become a gadget I wouldn’t ever want to give up.”

On the other hand, if you keep missing each other and the button never glows green…you never have sex again?

The couple wants to charge $57 a device – that’s around R800 for a button that does what you could do if you just spoke to your partner, for free.

But hey, you do you.

(You might have to, if that button doesn’t glow.)

[source:businessinsider]