Head Scumbro, Justin Bieber, has launched a fashion line.

I’m using the term ‘fashion’ very loosely here.

We know it’s a fashion line because it features clothes and has a label – in this case, ‘Drew House’. Whether or not it can actually be considered ‘fashion’ is up for debate.

‘Drew’ is Biebs’ middle name. The naming of the clothing line is as lazy as the design, which seems to centre on misshapen sack-like pants made out of a revolting brown material, hotel slippers, hoodies and a logo that combines the elegance of a bubble font with a smiley face.

Take a look:

Even the models don’t look happy:

Creativity clearly abounds.

Billboard describes the clothes as “comfy, casual pieces for everyday wear”. The ‘About Us‘ page on the Drew website describes the brand as “place where you can be yourself. Blah blah blah blahsdbksjdfhl. Wear like you don’t care. Come chill. K. Bye.”

Illiterate.

If you’re determined to give this idiot your money, you’re looking at paying between $48 and $148 a piece, which is between R650 and R2000.

Or, you could just take one of your old hoodies, soak it in mud, slap a smiley face sticker on the front and ‘wear like you don’t care’.

[source:billboard]