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Pick n Pay turns 50 this year, and to celebrate they issued customers who spend R200 or more with scratch cards.

All good so far, except for the fact that customers were left consistently disgruntled at winning sweet bugger all, with much of the venting taking place across social media.

In the wake of the online drama, Pick n Pay have done an about turn, saying that shoppers who spend more than R200 will now get a free R20 voucher to spend this weekend, in place of the scratch cards.

A tiny snapshot of some of the Twitter tirades:

As you can see from that bottom tweet (perhaps a poll would have worked better), there were some winners, but it’s the prizes that were won which added insult to injury.

Oh, there’s also this complaint that keeps on coming up over and over:

Pick n Pay had said that prizes range from R5 in airtime (which, with SA data prices, buys you about 2MB) to R10 000 shopping vouchers, but many social media users won prizes like a packet of two-minute noodles or jelly beans.

John Bradshaw, marketing director at Pick n Pay, says that as many as 350 000 winning scratch cards have been issued, as Business Insider reports:

“So that’s still plenty of people that are getting scratch cards and are not winning.”

“The scratch cards are given free to customers, which is a bit of fun on top of the great value we already provide,” he told Business Insider SA.

After Bradshaw’s interview, which CapeTalk tweeted about, the public made their opinion clear:

I guess it’s like that horrible Stickeez campaign they ran back in 2016, except this time it is adults throwing their toys out of the cot.

[source:businsider]