Who’s the greatest brand ambassador of them all?

Maybe you’re counting how many followers they have, or how much they can charge for a post on social media, but you’re doing it all wrong.

If you want your brand ambassador to smash it out the park, pick one that people simply cannot live without, and that’s exactly why Sol Beer’s recent announcement continues to prove so popular across social media.

You might have missed it, so let’s rewind to the big reveal:

I can’t hold it in anymore. Yes, it’s me the sun, and I’ve risen to the occasion as the new #SOLBeer ambassador. #TasteTheSun #SOL pic.twitter.com/d3jZoJXsbT

— SolBeerSA (@SolBeerSA) July 22, 2018

Right, I’m about ready for summer to roll around so I can crush a few cold ones in the sunshine.

The reaction to Sol’s announcement has been overwhelmingly positive – there’s Twitter:

As the sun you’d think I’ve seen it all, but I’ve never seen anything like this. The original Mexican beer is the only beer that actually gets you to taste the sun, that’s me! #TasteTheSun #Sol pic.twitter.com/XMRFXyy8Df

— SolBeerSA (@SolBeerSA) August 21, 2018

Those summer shots are tailor-made for Instagram:

A sunny beer and good company. You don’t need more for a good time, even if I could say so myself. #TasteTheSun #Sol

A post shared by Sol Beer South Africa (@solbeersa) on Aug 16, 2018 at 1:04am PDT

There’s plenty of action on Sol Beer’s Facebook page, too, with fans posting pictures of themselves celebrating the authentic Mexican beer:

There’s a good reason people are so keen to share their pictures and stories with Sol. They run ticket giveaways across their social media channels, and are quick to dish out the love.

To get involved on Facebook, Twitter, and Instagram, make use of the following hashtags – #TasteTheSun #Sol #Beer #SOLbeer #Mexicanbeer – and you never know what might happen.

After all, the sun is always at the hottest rooftop parties, can comment from every corner of South Africa, and knows how to bring people together to embrace the sunshine.

Let the spirit of Espiritu libre flow freely.