If smoking isn’t your thing, you can now drink your THC. Countries all over the world are legalising marijuana, and the market is slowly expanding to include a range of weed-infused products.

In Canada, big brewer Molson Coors is teaming up with a cannabis company to release a range of dagga-infused drinks.

As more pot-smokers put their joints aside in favour of edibles, pills and extracts, the drinks are contributing to what USA Today is calling the “green gold rush”.

Here’s more:

The move is a major signal that multinational corporations are growing increasingly comfortable with legal pot. Molson Coors’ Canadian arm announced Wednesday that it’s partnering with The Hydropothecary Corp. to develop non-alcoholic marijuana drinks for the Canadian market. Canada begins legal marijuana sales nationally in October, but experts say the Molson Coors drink likely won’t be on the shelves until next summer.

Molson Coors is at the forefront of marijuana drinks in Canada, but they aren’t the only ones capitalising on legalisation:

Constellation Brands, which makes Robert Mondavi wine, Corona beer and Svedka vodka, last year announced it was buying a stake in Canopy Growth, a Canadian marijuana firm, with the eye toward developing a cannabis drink. Experts say it’s only natural alcohol companies would enter the marijuana market to protect their bottom line from eroding if consumers switch from alcohol to pot.

GroundSwell Dispensary, based in Colorado, already sells marijuana drinks:

It’s also a lucrative market:

In the United States, medical and recreational cannabis sales will hit $11.7 billion this year, predicts cannabis analytics firm New Frontier Data, increase by 25% in 2019 and hit $25 billion in seven years.

Unfortunately for South Africans, weed is still in a bit of a legal grey area. According to News24:

While the Western Cape High Court ruled on the use of medical cannabis last year, most South Africans remain confused on the issue, including some members of the South African Police Service.

The confusion has arisen because although the courts ruled that the use of cannabis by people at home is now legal, the matter was taken to the Supreme Court of Appeal where a final ruling will be made.

We covered this a while back if you want a refresher on the legality of smoking the herb.

And while you can’t break out the celebratory joint just yet, you can stock up on some pretty interesting weed accessories from Takealot.

You could also book a holiday to Canada…

[sources:news24&usatoday]