One of the joys of kicking telly to the curb in favour of streaming services is waving adverts goodbye.

Unfortunately, there was no escaping the World Cup adverts, and the support group for those still dealing with the terrible Maroon 5 / Hyundai ad will meet downstairs at 4PM.

Anyone saying ‘don’t worry about a thing’ will be kicked out immediately.

For the most part, it’s goodbye adverts, though. I guess that’s why I kinda enjoy watching them online now, provided they present something creative.

That’s the case with AT&T and their new ad, Surprise, which has been getting good reviews.

The less said about this mini rom-com before you watch it the better, so off you go:

Woah, a bit of a 180 there at the end.

Some info from Adweek:

This year, AT&T has been promoting its breadth of services with a campaign promising “More of Your Thing,” and the newest installments are aimed at movie-goers…

The spots will run before many of the summer’s biggest hits, including Jurassic World: Fallen Kingdom and Mamma Mia: Here I Go Again…

Even if you don’t like them, you can’t flip the channel.

The campaign is not going to get the kind of traction that KFC’s World Cup effort did, and nor should it, but at least it hasn’t butchered a Bob Marley and shoved it down our throats a few hundred times a day.

[source:adweek]