Yesterday was a good day for Apple and their marketing team, who racked up two Grand Prix awards in Cannes.

The tech giants claimed top honours in two categories at the Cannes Lions – a first in Music, and then another first in Brand Experience and Activation.

The first of those awards is thanks to “Welcome Home,” the visually stunning Apple HomePod spot directed by Spike Jonze, and if you haven’t yet seen this one clear four minutes and get stuck in.

Come on, you’re not that busy that you don’t have four minutes:

That’s FKA twigs with all the moves, by the way.

Via Adweek, here’s a little more on their second Grand Prix:

An extensive integration of Apple Store surfaces and services, Today at Apple brings together education, product support and other aspects of the brand’s retail offerings.

“In a time where retail is dying, this brand is figuring out to be meaningful in people’s lives today and, I think, for another hundred years,” said jury president Rob Reilly, global creative chairman for McCann Worldgroup.

“Apple for decades was known as somebody who makes magical products,” Reilly said. “Now I feel they’re making magical experiences, and important experiences.”

Rob knows what he’s talking about. I reckon that’s gotta sting the Android acolytes a little.

Here’s a look inside that campaign:

Nailed it.

If you haven’t yet, it’s probably time you hopped on board the Apple train. South Africa’s largest independent Apple retailer, Digicape, have every angle covered, and they’ll even allow you to trade in your older Apple products (iPhones, iPads and Apple Watches) to reduce the cost of buying your new ones.

The best bit? That means you never again to have to fend off requests from that one mate who keeps losing their iPhone, and then asking around for people’s spares.

We see you, but we already flogged our oldies, sorry…

[source:adweek]