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The answer is be kiff, always, but let’s set the scene first.

Call me old and grouchy, and you wouldn’t be the first, but I feel like birthday and Christmas prezzies are often a hassle.

Here we are stressing about finding a gift that someone actually wants and needs, and then we’re forking out cash for the honour of having it tucked away in a cupboard somewhere.

On the flip side, you have to act like you dig the prezzie your mother-in-law bought for you, making sure it’s in eyeshot every time she pops around for an (unannounced) visit.

You’ve probably had that chat – “hey, wouldn’t it be great if people just donated to a charity in my name” – but setting that up can seem like an effort, because life is busy and we’re all lazy on the inside.

That’s where Kiff Bru Projects (KBP) comes in, because they’ve taken all the hassle out of the hustle and made it really easy to be kiff, bru.

In a nutshell, here’s what they’re all about:

A Cape Town-based company, KBP focuses on easy, affordable and secure giving opportunities in 3 important categories in South Africa: Health, Education and Animal Welfare.

We research and select one organisation per category and focus specifically on their requirements for the year. Whether it’s a school needing supplies for their learners, a clinic or underfunded animal shelter, KBP works with each organisation to determine what they need in order for it to improve their conditions and remain operational.

You want to see examples of the awesome humans, doggos and felines you could be helping out? Of course you do, and here’s a little more info on what KBP is all about:

Every gift has a purpose, and you get to bask in those feelgood vibes as your birthday helps people (and pups) who really need it.

We’ll even allow you to post about it on social media without judgement, because you’re doing good things and you deserve those likes.

Many charitable organisations leave those who donate wondering where the money goes, but KBP comes with a three-prong attack:

• Investigate: We do the research and pick the projects where our gifts can have the quickest and most effective impact.
• Direct: There is no confusion as to where exactly your money is going. KBP creates a wish list of exact items the organisation needs for the year ahead.
• Hassle-free: KBP also assists with the purchasing of those gifts. We’re liaising with the organisation and their wholesalers, and making sure what has been gifted is physically bought and delivered. And we’ll even send you a pic to boot!

That’s right, they’ll send you the picture, and you just upload it as you see fit (#nofilter, because you’ve done a wonderful thing).

Your kiff factor is off the charts right now, so get ready for some good karma in and around your life.

In summary, you can get involved in one of two ways:

Easy does it.

Who wants to dip their toes in the water and get started? Mandela Day is just around the corner on July 18, and many of you are going to find it hard to free up 67 minutes of your time to do some good.

KBP has your back, because for R67 you can make a big difference in the lives of children in need.

Together with Picnic Company, their Food for Thought initiative aims to provide 1 200 children in the Western Cape with learning implements and, since we are all too familiar with the adage “you can’t teach a hungry child”, a meal to fill their little tummies.

Pledge R67 to the cause and KBP will provide a Food for Thought package, delivered right to the doorsteps of the listed beneficiaries by the Kiff-mobiles, on July 18. The package contains:

• 120-page colouring book
• 12 pack of wax crayons
• Packed lunch of a chicken mayo roll, fresh seasonal fruit, fizzer and chips.

Remember how good a fizzer at break time was back in the day? Of course you do.

You, or your business, can pledge as many packages as you like, and Kiff Bru Projects will post pictures of the sheer joy your donation has created after they’ve made their deliveries

That’s how easy it is to be kiff, so there goes any excuse for dropping the ball now.

Tell your friends, tell your family, tell your boss – if you are the boss, we’re happy for you, now make sure you spread the good vibes around the office.

To get started, click on the image below. That’s it – click, do good in this world, sleep easier at night.

No need to pretend like you’re stoked with another dud present, because somewhere out there a kid is smiling from ear to ear.