Amazon’s Brilliant Super Bowl Ad Imagines What Would Happen If Alexa Lost Her Voice [Video]

01 Feb 2018 by Sloane Hunter in Advertising, Business, Celebrities, Entertainment, Shops & Retail, Vibe, Video

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It’s pretty great.

On Wednesday, Amazon rolled out its full Super Bowl spot after teasing it a while back. It’s clear that they went all out, making sure the 90 seconds of ad time they bought was well worth the investment.

They also managed to rope in a few celebs for the entertaining spot, showing off a few of Alexa’s many functions with the help of their star power .

Alexa, the voice assistant on Amazon’s Echo products, is the main star of the show, but it all goes wrong when she loses her voice.

Watch as the likes of Cardi B, Gordon Ramsey, Rebel Wilson and Sir Anthony Hopkins try and fill in for her:

Kind of makes you wish Alexa would lose her voice, just to have a day of chaos.

[source:adweek]

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