Are you a quitter?

A PSA by Ireland’s government heath service, the HSE, won a bunch of awards last year.

Released in early 2017, the minute-long spot, which shows people lip-syncing to Gloria Gaynor’s 1978 anthem “I Will Survive” as they decide to quit cigarettes, was loved so much that it has now been exported across the Atlantic, reports AdWeek:

“Like real-life quitters, some people in the ad are in the moment of giving up, others are in a moment of truth around the effect smoking has had on their life. But all are defiant in the face of cigarettes and the harm they do,” the HSE said in a release.

“The advert uses the words and music of Gloria Gaynor’s much loved song ‘I Will Survive,’ which mirrors the feelings and stages many quitters go through on their journey to being free of cigarettes and is a celebration of being free from an unhealthy relationship.”

Yup, those watching telly in New York state will now have to sing along.

Before you go out for a fag, give this a watch:

So Irish.

Since 2007 the number of Irish people who smoke is down from 29% to 22%, with around 27% of the population being ex-smokers. That’s one million people aged 15 or older who have successfully quit the dirty, dirty habit.

How’s that box of cigs looking?

[source:adweek]