Although Takealot was having to deal with a flurry of frustrated customers, as their site was down pretty much all day during Black Friday, they still came out tops.
By the end of the day, they had managed to generate R87 million in gross merchandising value (GMV), generating over R6 million in the first hour after midnight alone, reports MyBroadband:
As Takealot’s Blue Dot Sale continued through Saturday and Sunday, it doubled its GMV from 2016 – driven by a 70% increase in site traffic and order numbers.
Not too shabby, peeps – if only your website was prepared for what was to come!
You see, over the day, the website got a record 2,2 million hits, and Takealot CEO Kim Reid had some entertaining feedback on what went down:
“Black Friday was one heck of a day. We started off with a site in cardiac arrest and ended the day being told we were owned by the Guptas, which of course is absolute nonsense.
“We are fully aware that the day was far from ideal for our customers and are incredibly humbled that people continued to support us throughout the day. We know we have disappointed some customers and we are very sorry to have done so.”
Oh well, people move on, so let’s do the same and look at the site’s biggest sellers:
Samsung TVs were Friday’s initial bestseller, with 195 units ordered in the first hour. This was led by the Samsung 55-inch UHD TV, marked down from R16,999 to R8,999.
Other popular products included cellphones…the PlayStation 4 and Xbox One S, cameras, wearable tech, and DStv decoders.
Over 1,400 units of DKNY Be Delicious Fresh Blossom were sold, while Barbie, LEGO, Jeronimo, and Nerf were the most-sold toys on the day.
Jacques Pauw’s The President’s Keepers featured in the top 10 most-bought products of the weekend.
Good to know peeps are still reading.
Our office resembles a delivery depot right now, so I suppose everyone took a pot shot.
[source:fin24&mybroadband]
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