Whether you’re in it for the pens, perfume or watches, there’s no doubt Mont Blanc speaks to a certain level of society.

But does its latest ad, featuring Hugh Jackman, speak the same language?

Taking a “glamorous” approach, Mont Blanc once again enlisted their brand ambassador, Jackman, this time piggybacking off the role he plays in the upcoming musical The Greatest Showman, reports The Telegraph:

The film, released on December 20th, sees Jackman star alongside Michelle Williams, Zac Efron and Zendaya, as the entrepreneurial showman who founded the Barnum & Bailey circus in the late 19th century. It follows his journey from newspaper owner in Connecticut to king of the big top, famed as much for his elaborate hoaxes as his extravagant productions featuring acrobats, animals and “freaks”.

Yoh, Michelle Williams has been busy.

But how does Mont Blanc fit in? Well, throughout the film “Jackman can be seen using his Montblanc Minerva pocket watch, a vintage piece on loan from the house’s archive in Switzerland, as well as a specially commissioned Meisterstück fountain pen, with a ringmaster engraved on its nib”.

Meh.

So basically, Mont Blanc’s Christmas campaign acts as a trailer for the “showmanship” we can expect to see in the film – take a look yourself:

Awful, isn’t it? Or is that being a little too mean for a Friday?

Well, Jackman has long been the brand ambassador for Mont Blanc, last year recapping its history for the world with this:

I wonder if he got the part due to his exceptional pronunciation.

[source:telegraph]