You know Alexa’s kinda taking over the world, right?

From cars to homes, Amazon’s intelligent personal assistant is coming to a speaker near you.

But in an attempt to fend off the increasing competition from companies and their product’s trying to tread on their turf – like Amazon Echos, Google Homes, and Apple HomePods – speaker-extraordinaire Sonos revealed their updated speaker, the Sonos One.

It now comes with “far-field microphones that allow it to work with digital assistants” – the first being Miss Alexa, reports The Verge:

The Sonos One is basically a Play:1 speaker that’s been refreshed for the era of voice-based assistants. The existing Play:1 already sounds better than the Amazon Echo and Google Home, so Sonos is no doubt hoping that consumers will favor [sic] its own offering over those products. The company could eventually update its other speakers like the pricier Play:5 in a similar way, but the One’s price point makes it the most sensible first step.

A light on top of the Sonos One lights up when the microphone is listening and is off when the device isn’t; the mic and light are hardwired together, Sonos said, which is meant to be a privacy measure. In addition to Alexa, Sonos plans to add support for Google Assistant to the One in 2018.

Here’s the beauty:

Amazon Music, Pandora, iHeart Radio, and other music services can play music through Alexa commands at launch. A few key popular music services including Spotify and Apple Music won’t immediately support voice controls, however.

Sonos has said Spotify in particular is coming “soon” after release. Until then, you’ve still got the option to play Spotify on the Sonos One through both the Sonos and Spotify mobile apps, and some voice commands like “pause,” “skip this track,” and volume controls work for all services out of the box.

And now you know.

Hope your Friday is filled with top notch jams, friends.

[source:theverge]