Crack a market like China or India and you’re laughing all the way to the bank, and Peppa Pig has gone and done just that.

The cartoon pig has now racked up 34 billion views in the country since launching two years ago, and the firm behind the cartoon pig (Entertainment One) are pretty stoked with how the brand is performing in China.

It’s not just the show that is flourishing, because Peppa Pig-branded toys, clothing and home furnishings are also performing well ahead of expectations.

Entertainment One, a FTSE 250 company, have seen their stock price grow steadily:

According to the Telegraph, the television division of the company can now boast a library valued at $1,7 billion (R23 billion).

That’ll do, Pig, that’ll do.

It’s not all good news for Entertainment One, though:

…box office revenues for films in the first half were down almost a half at $82m, which it put down to “the lower profile and number of releases during the period”. This was despite the release of Kathryn Bigelow’s Detroit and Luc Besson’s Valerian.

Almost like people were staying at home and watching Peppa Pig on their own tellies. Oh, and some investor anger to add to the mix:

…investors staged a revolt at its annual general meeting, over plans to award its chief executive a £7.7m special payout regardless of the company’s performance.

Just over 45pc of votes cast were against the resolution, which Entertainment One said was proposed to “retain and incentivise” CEO Darren Thoop in the face of competition from North America. The award is in the form of 3 million shares.

Rewarding CEO’s without any form of performance evaluation – who do they think they are, Eskom?

Anyway, does anyone else out there have the hankering for bacon right now?

[source:telegraph]