Wednesday, April 2, 2025

September 28, 2017

Burning Out? Everything We Know About The ‘Fast Healing’ Industry Exploding In Seoul

As schedules in the south get busier and busier, stressed out and exhausted Koreans are looking for anything to "fast heal". Ever heard of the nap cafe?

How many times have you needed that five-minute nap to boost your day?

Me, countless times. I live for five minute naps, which is why I struggle with a full day’s work.

Well, South Korea is on it. In 2015, Jung Woon-mo, 59, opened Shim Story. A “public convenience lounge”, Jung realised that ” stressed out and exhausted Koreans had few public parks or other resting areas to go to during their lunch hours in the capita,” explains Quartz:

Customers, who also include tired students looking for some downtime before going to tutoring sessions, pay 7,000 won ($6.20) to nap for an hour with a drink included.

When can we get this in Cape Town?

But nap cafes are part of a bigger movement.

A growing industry known as “fast healing” is taking hold as tired but time-poor South Koreans look for “quick fixes to soothe not only their bodies, but also their minds”:

It’s an industry that encompasses everything from massage chairs to yoga to mattresses—the word “sleeponomics” is used to describe the rapidly growing industry servicing Korea’s sleep deprived.

A “healing fair” held earlier this year in Seoul had over 300 booths selling “healing” products, as well as activities including group yoga, ornament-making classes, and seminars, including one titled “The solution to brain fatigue that makes a happy life.”

And the idea extends into politics: President Moon Jae-in has promised to “take all of his allotted 21 days of paid leave this year to set a good example for people”.

That’s not all:

Moon has pledged to reduce working hours to about 1,800 hours a year, partly in order to increase jobs. Working hours went down after Korea began shifting from a six-day to a five-day work week over a decade ago but that trend has stalled, and one in five employees still works more than 54 hours a week.

Then again, calling for nap cafes in a city where people work a 10-3 day doesn’t make that much sense, now does it?

I guess we’re playing catch up around these parts. If you do find yourself exhausted, give Sleep Renewal a call and they can help you sort all that out.

[source:quartz]