It’s very tall and it’s very pink and comprises of a whopping 6 370 cupcakes.

Built in an effort to raise funds to save children’s lives, a 10,7 metre tall cupcake tower was organised by the charity Cupcakes of HOPE.

The previous record? A meagre 8 metre setup in Dubai last year.

Built on September 23 at Rio Sol, Vereeniging, Cupcakes of Hope founder Sandy Cipriano told The Citizen how her team worked tirelessly to raise money for the families of children with life-threatening diseases:

“Right now, we need to raise R600 000 for stem cell and bone marrow transplants. There are desperately ill children in our network whose families need all the help they can get,” Cipriano says.

Check out the marvel being built, one pink cupcake at time:

So. Much. Cake.

To officiate the record, Glenn Pollard, the adjudicator from Guinness World Records was there. Of course, he had some touching words to say about the achievement:

“This was a very well organised Guinness World Records official attempt which was impressive enough. However, to see the labours of those commendable efforts bring together the wider range of the community – and for such a wonderful cause – made the success of the attempt all the more special. Cupcakes of HOPE can justifiably feel incredibly proud of their achievement & of every single person that supported them.”

Here’s a look at the completed tower:

No word on who munched down on the all 6 370 cupcakes, but rumours suggest there was a food fight. Kidding.

[source:citizen]