That picture above is not an ‘influencer’, per se, but rather Tom Hanks in the movie The Terminal.

In that movie Hanks is forced to live inside JFK Airport due to the collapse of his government, which means he didn’t willingly choose to live there.

The same can’t be said for Ryan Zhu, a Chinese influencer who will spend a month living in a cabin at Helsinki Airport – a move inspired by Tom and his terminal living.

The project has been dubbed ‘Life in Hel’, and it forms part of Finnish airport operator Finavia’s new marketing campaign. There’s a hashtag,  #LIFEINHEL, although his month will only start on October 10.

The marketing campaign is a combo of reality TV, social media and game shows, and Zhu will be set daily tasks to complete. Helsinki’s airport was recently voted the best in the world by a popular travel site, so it’s not like he’s totally slumming it.

More from CNN:

A popular Chinese actor and television personality, Zhu is the star of movies including “Shijin” and “Daizong.”

Zhu will test the airport’s facilities — from its restaurants to massage parlors and the airport sauna.

The actor will be given an open return to escape home if he wants out, but if he lasts the whole month, he’ll be rewarded with a trip to Lapland.

The campaign also goes hand-in-hand with the airport promoting itself as the fastest connection between Asia and Europe.

The airport also regularly serves transit passengers. While these regular passengers won’t have to stay in the terminal or a month — Zhu’s experience will help the airport ensure it can provides the appropriate comfort and services for stopover passengers.

“The campaign’s feedback will be extremely valuable in making our services even better,” says Siberg. “We want our influencer to really feel at home at Helsinki Airport.”

Well that doesn’t look half bad, does it?

Yes, of course there’s a video trailer of sorts:

I reckon he should come spend a month living in the Cape Town Station afterwards. I’d follow that on social media for sure…

[source:cnn]