This year was a big one for Apple.

Not only was it the 10th anniversary of the iPhone, but it was the first time outsiders would be welcomed into Apple’s new headquarters in Cupertino, California.

Called Apple Park, it cost the tech company $5 billion – that’s over three times the cost of the world’s tallest building.

And, of course, they are so very proud.

At their annual September event, Tim Cook welcomed guests to the Steve Jobs Theatre. Although the main building, shaped like a ring, was just a few metres away, it’s still under construction and the company’s ushers ensured press didn’t venture too close, explains Variety.

This is what visitors saw of the campus from across the way:

A look inside the empty Steve Job Theatre reception area where there isn’t one seat:

Other than the theatre, the press were invited to enter Apple’s visitor centre, which houses an Apple store as well as a cafe and rooftop observation point:

In the visitor center, the company also exhibited a model of the entire campus, with a twist: Visitors could use iPads to explore the model in augmented reality, overlaying green spaces, streets, and buildings — complete with the ability to switch from morning sunlight to nighttime.

The AR exploration even made it possible to open the roof of some buildings, and visualize [sic] the flow of air and electricity on the energy-efficient office complex.

Check that out:

Cool, hey? Here’s more from inside the visitors centre:

All hail Steve Jobs.

[source:quartz&variety]