Feast your eyes on that goddamn beard, and everyone looks so darn happy.

Apparently Millenials are killing every business out there, except for the thriving avo industry, and it’s easy to put the boot in.

Here’s the thing, though – advertisers are determined to grab every cent of their money, but they’re all playing by the same rules.

How about making an advert all about Millenials, using stock footage of Millenials, that takes the piss out of that standard marketing spiel?

As The Verge makes clear, we have seen this one before:

There’s the multicultural group of attractive friends laughing together at sunset. There’s the voiceover constantly insisting that, unlike all the other brands, this one truly gets you. And in the background, there’s the gentle humming guitar promising you that everything’s going to be OK.

Now we have a video that brings together all these tropes and more. Dissolve, a Canadian distributor of stock footage, has created an all-purpose ad for millennials using nothing but its own product and some cheeky voiceover…

Maybe you’re the office worker on the hoverboard. Maybe you’re the girl photographing her latte. Maybe you’re the group of dancing friends.

Feast your eyes on the most brilliant generic ad you’ll ever see:

Very good, but when it comes to stock images THIS will always have my heart.

[source:theverge]