25-year-old Playboy model Jaylene Cook is caught up in the midst of a PR mess, a local Maori community pretty pissed at her nude photo atop Mount Taranaki.

Cook and her photographer partner Josh Shaw scaled the 2 530 metre mountain, snapped a picture and posted it to Instagram, and that’s where it all started to go south.

First up we’ll see the picture – suitable for work, unless your boss is a bit of a prude:

Shoes for grip, naturally.

I’m not going to populate this page with more evocative shots of Ms Cook, but let’s just say Google shows many results (HERE).

Here’s the Telegraph:

“Mount Taranaki has great spiritual significance to local Maori,” says the New Zealand government’s website.

“The crater and summit is the sacred head of Taranaki, the rocks and ridge are his bones, rivers his blood and plants and trees are his cloak and offer protection from the weather…  Respect the mountain.”

Dennis Ngawhare, a local Maori academic and spokesman, said the community was  offended by Ms Cook’s behaviour, adding that he and his family did not climb the mountain because they regarded it as an ancestor.

“I accept people climb up to the summit, but what we do ask is that people be respectful,” he said.

“I’d imagine you will be getting a few comments from people saying ‘what’s wrong with that? Who cares?’ But I also know cousins and relatives who will be quite upset about it. They would consider it as being disrespectful towards the mountain.”

[source:telegraph]