Need a new a new pair of socks? How about six pairs?

To pay homage to the founder of Nic Harry being the speaker of choice at BetterMan’s Cape Town event later this month, the local men’s style company is wanting you to up your style with a six-month sock subscription.

A sock subscription, if you didn’t know, is much like a magazine subscription, but instead of getting a magazine, you get yourself a pair of new socks every month.

And not just any old pair of socks. With Nic Harry, it’s stylised bamboo socks that will give your daily style the oomph it (probably) needs.

Nic Harry’s founder, Nic Haralambous, will be talking at the event about how he grew his brand from an online store to a physical retail space, and we couldn’t think of a ‘better man’ to do so.

BetterMan’s mission, “To Make Men Unstoppable,” is executed through creating an online bible that shares principles that help men become unstoppable in their pursuit of success.

And in our mind, Haralambous is the definition of unstoppable success.

Hosted at Africa Pride on Orange Street on April 26, check out the rest of the event’s details here – and you can find the six-month sock subscription competition here.

In doing that, you might, of course, realise that a sock subscription is actually a pretty fantastic way to update your wardrobe without even thinking about it.

We agree.

Nic Harry gives you a few options when it comes to choosing the kind of subscription you want, from one or two deliveries a month, to paying once off or monthly, so it’s up to you how you do it.

[Oh, and if you get there now, you can get your first month free.]