In British Vogue magazine’s latest issue, they released an article declaring the death of cleavage.

In fashion that is.

Working on evidence seen in trends, both from people’s styles and consumer choices, women are choosing to reveal their legs, shoulders, or stomachs instead of their bust.

According to Independent:

Bra sales are also changing, with soft-cupped natural shapes overtaking the push-up bra.

Marshal Cohen, an industry analyst, told The Telegraph: “Comfort is a dominant theme throughout the fashion world, and today’s bra consumer… is seeking both physical and personal comfort.

“Seamless bra styles are increasingly top of mind for consumers of all ages, and can no longer be an afterthought for manufacturers and retailers.”

But why the change? Well, a massive reason is because of the online – and IRL – creep factor:

It’s partly down to a rise in “creepy” online comments, stylist Elizabeth Saltzman said, which put women off exposing too much.

Commenting on one busty actress, she said: “On those occasions where her cleavage is more visible, I see what happens on her Instagram feeds afterwards, and out of about 100,000 comments, 90,000 will be about her boobs. That’s not healthy, that’s creepy.”

And walking in the street is not a safe place either, with comments flying from all sides over what part of your body is the best.

Okay, back to Vogue’s article. Called “Desperately Seeking Cleavage”, it said:

The cleavage – those magnificent mounds pushed together to display sexual empowerment, to seduce, to inspire lust or even just to show off – is over, or at least, taking a well-earned break.

The t*ts will not be out for the lads. Or for anyone else, for that matter.

Rejecting the stereotypes of gender has been brought sharply into focus, with the days of women as eye-candy, their sexuality positively smouldering rather than subtly played out, officially over.

However, it’s important to remember that Vogue is only referring to the fashion world.

I highly doubt many of those who have lived for years with their ‘tits out’ are going to hide them, just because one “fashion bible” told them so.

And frankly, why the hell should they?

[source:independent]