Remember in April when we spoke about THIS ad, and how it had managed to get through all the nipple-banning loopholes of social media platforms?

It was the one that used a man’s torso to explain how to detect breast cancer.

Well, it stuck, it made it, and it succeeded in showing women what they need to do. But now, a new video on breast cancer awareness posted by the Swedish Cancer Society (Cancerfonden) has been removed by Facebook.

And Cancerfonden are furious. After all, October is breast cancer awareness month, and we’ve told you why it’s so important to get yourself checked out.

This from The Guardian:

The video, displaying animated figures of women with circle-shaped breasts, was aimed at explaining to women how to check for suspicious lumps.

Sweden’s Cancerfonden said it had tried in vain to contact Facebook, and had decided to appeal against the decision to remove the video.

Facebook was not immediately available for comment.

“We find it incomprehensible and strange how one can perceive medical information as offensive,” Cancerfonden communications director Lena Biornstad told Agence France-Presse. “This is information that saves lives, which is important for us,” she said. “This prevents us from doing so.”

Here’s the video, what do you think?

Maybe Facebook should grow some balls?

[source:theguardian]