Our local cellular companies might be taking us for a real ride when it comes to the price of data, but at least the competition between the three industry leaders has seen a few crazy deals being bandied about.

Case in point is Cell C and their aggressive (desperate) new campaign to keep customers, offering a hefty (max of) R10 000 to those who sign up for the Pinnacle suit range of contracts.

With 24 million subscribers they sit in third place, which makes you realise how many South Africans have a second or third number. Below from Fin24:

[Cell C] said that three of this category’s packages will be renamed to Pinnacle 600, Pinnacle 1000 and Pinnacle Unlimited.

Pinnacle Unlimited customers, for example, can now receive unlimited calls, unlimited SMS’s and 3GB of data with an added promotional 7GB of data for the duration of their contract term.

“They will also receive 1 000 free Wi-Fi Calling minutes and a whopping R10 000 cash back,” said Cell C.

Customers can take up a SIM-only plan or bundle any device on a 24-month contract, said Cell C. Meanwhile, Cell C also plans to give away money for its Pinnacle 250 packages.

Customers of Pinnacle 250, at R299 per month, receive 250 minutes, 250 SMS’s and 250MB of data. As part of a summer promotion, Cell C said customers will receive an additional 500 minutes, 500 SMS’s and 1 000 Wi-Fi Calling minutes per month – for the duration of their contract term.

“On the Pinnacle 250, customers will also receive a R3 000 cash back bonus, just for signing up with Cell C,” said the company in a statement.

This isn’t their first time waving the cash in front of our noses – back in February they offered R20 000 to certain customers who switched across from rival networks (HERE).

I guess they see it as money well spent, especially when you consider they’ll just get you back with every out of bundle megabyte of data you use.

[source:fin24]