Oh golly, Avid Life Media (who just renamed themselves Ruby) really is trying its darndest to get users to log back onto Ashley Madison.

Their latest attempt is through an ad campaign titled “Find Your Moment”, and has taken on the concept of married couples who are bored in their relationships and looking for that spark again.

Instead of working on what you have, the campaign suggests you find someone else and reminds people what it’s like to do so.

We’d disagree, because you can always spice things up at home with a few handy additions, but that wouldn’t be good for Ashley Madison’s business.

I must say, it is a softer side to the whole affair situation and the commercials are rather well put together. The music is by Tom Rosenthal, just in case it tickled your fancy more than the idea of cheating on your spouse.

Now, if only they started this way and deleted the details of its users when asked to, or refunded unsatisfied customers, we wouldn’t have to go through all this.

Take a look for yourself:

The difference now is that the site is trying to attract real women, rather than have to rely on those fembots from the past.

[source: mashable]