As Britons grapple with just how it came to be that ‘Leave’ bested ‘Remain’, the ad agency M&C Saatchi are speaking out about why they think those voting to stay ended up losing out.

They are highly critical of Remain’s ‘lack of focus and leadership’, and now we can get our first look at some of the print adverts rejected by that campaign.

Here’s what M&C Saatchi’s worldwide chief executive, Moray MacLennan, had to say according to The South African:

“We never normally release work that we produced on behalf of a client but that hasn’t run.

“But this time is different. We are still emotionally engaged, the issue is – and will remain – of vital importance and it might help to air some of these ideas,” he told Campaign.

He added: “At no point did we deal with the senior politicians. Instead, we were dealing with a cross-party committee and it was desperately frustrating. It was a structure doomed to failure”…

…a number of insiders claimed the adverts received “feedback from lower down the chain of command but were later rejected by campaign chiefs”.

Let’s see some of those print ads then, remembering that the ‘Leave’ campaign weren’t afraid to go all out with their billboards.

I guess sometimes you have to fight fire with fire and get your hands dirty.

That, and it helps if more than 36% of those aged 18-24 vote in the referendum. Here’s the Independent:

…it has been estimated that only 36 percent of people in the 18 – 24 year old category voted in the EU referendum. 64 percent of young people did not bother to take themselves down to the polling station and cast their ballot…

The 51.9 per cent to 48.1 percent was so close – if the rest of the young had voted, the outcome could have been very different.

Let that be a lesson to all those on the fence about queuing for our local general elections that are just around the corner.

If you don’t vote, you don’t get to bitch and moan.

[sources:thesouthafrican&theindependent]