There are quite a few reality experiments, set up in public spaces, to catch the reaction of unsuspecting passersby.

I’m not normally one to give them much time – most people are absolutely awful and selfish and a video is not going to change that – but this video has something that the others don’t.

Set in Georgia, a 6-year-old actress plays two roles, one poor, one rich. The first segment sees her standing on a sidewalk and captures the reaction of those walking past her.

As you would expect, she is given more attention as the “rich girl” whilst ignored playing the “poor girl”.

It’s all in effort to get UNICEF’s latest report’s findings into the public eye, which reported that:

Underserved kids around the world face much more dire futures than their wealthier counterparts.

The world’s poorest children are twice as likely to die before their 5th birthday and to be chronically malnourished than the richest kids.

By 2030, based on current trends, 69 million children under 5 will die from mostly preventable causes. And, 167 million children will live in poverty.

Featuring a girl named Anano, the experiment came to an end when she started crying over the way she was treated.

Because my face was covered in soot and my clothes were all dirty. This made me sad. They were all telling me to go away.

That one emotional reaction was more real than any of the other interactions.

Anthony Lake, UNICEF executive director, said:

Denying hundreds of millions of children a fair chance in life does more than threaten their futures — by fueling intergenerational cycles of disadvantage, it imperils the future of their societies. We have a choice: Invest in these children now or allow our world to become still more unequal and divided.

Sad experiment indeed.

[source: huffingtonpost]