South African social media has been abuzz this morning after a brazen billboard was spotted in Bryanston, Johannesburg, promoting a pit bull fight happening in July.

While it is sadly well-known that there’s a thriving dog-fighting community within South Africa, there is rarely any hard evidence to put those who instigate it in jail – other than that obtained by journalists.

Check this:

While calls to the number lead you to voicemail, just hours ago the website was still live. Here’s what it featured:

But the worst aspect of this whole thing is that a website explaining Cajun Rules dog fighting actually exists – be warned, it points to a seriously gruesome outcome:

You can read the rest of the rules HERE.

UPDATE: The NSPCA have released a statement on the matter, and it turns out they are the ones behind the billboard.

You can see the full Facebook post HERE, but here is some of their statement:

Did this poster make you see red?

TURN YOUR ANGER INTO ACTION!!

Dog fighting – a real and shocking reality in South Africa.

A campaign launched by the National Council of SPCAs (NSPCA) that highlighted the rampant crime of dog fighting in South Africa sparked a wildfire on National and International social media. The campaign went live in Johannesburg on Monday, 27 June reaching public uproar only a few hours later and aimed to bring the shocking realities that surround this crime to the awareness of the South African public.

The NSPCA apologises for alarming the public though thanks them for their passionate follow-ups in this regard. The travelling A- frame trailer adverts that stood at prominent traffic hot spots around Johannesburg boldly advertised “Fight Night”, a pit bull tournament where you could call for bookings or visit a web site for more information.

“Dog fighting is a subject that people should be outraged about” said Wendy Willson, Senior Inspector and Manager of the Special Investigations Unit at the NSPCA. “In addition to the horrific suffering of the animals involved, the crime has a devastating effect on the people, children and societies where it is happening and the communities who tolerate its existence”.

Well, it certainly got everyone’s attention.

[source: sandtonchronicle&news24]