Most of the time when we write about Leo it’s to do with his penchant for supermodels (the latest HERE), but this time around there ain’t one in sight.

That’s because we’re talking about Qloo, which just raised venture funds from the likes of the Hollywood A-lister.

The startup describes itself as a cultural recommendation engine, which sounds all kinds of fancy, but it really boils down to selling information on all the things you like to marketers.

We know there’s money to be made there so good call Leo – here’s more from TechCrunch:

According to the startup’s co-founder and CEO Alex Elias, New York City-based Qloo combs through proprietary and open source data online to learn about consumers’ preferences, and how their tastes correlate across eight major categories: music, film, television, dining, nightlife, fashion, books and travel…

Besides helping marketers find the common ground between disparate groups they want to reach, Qloo offers developers an API that can power “if you like this, try that” features within different apps or websites they’ve built…

Generally, the company makes revenue as a provider of business intelligence to marketers who are trying to determine what their existing customers do and do not like, and how to connect with new prospects…

Qloo’s CEO said the company is interested in expanding within hotels and resorts, restaurants, media and entertainment, and even seeks to become a part of connected cars, especially helping automakers deliver personalized recommendations in a navigation or entertainment system.

Leo, saving the world one targeted advert at a time.

[source:techcrunch]