You’re old school and you like to be hands on when you try your new sunnies out – check yourself out in the mirror, scope the different angles, drop them a touch and do the mini eyebrow lift, you know the deal.

Then there’s Sunglass Hut, taking things one step further and offering a digital experience those attending SA Fashion Week in Hyde Park, Jozi.

Guests of the VIP lounge were treated to a unique, interactive experience created by Sunglass Hut and Moving Tactics Digital Impact. Retail Times has it all:

Fashionistas were able to try on the latest in sunglass trends, find their favourite sunglass look and then learn more about the product itself using the custom-made 40” touch screen. As they placed their chosen sunglasses on the recognition pad alongside the screen, a small radio-frequency identification (RFID) tag sleekly fitted onto the sunglasses would prompt and play product specific information on the screen.

How cool? Guests were then able to learn more about their chosen pair of sunnies by clicking through the detailed product specifications, demo videos, and other relevant content.

Andy Higginbotham, creative director at Moving Tactics Digital Impact, said:

In addition to the product recognition table hardware and software that we custom-designed and built, we also supplied Sunglass Hut with a customised replica Selfie Cam. The 42” touch display with built-in digital SLR camera allowed guests to take a high resolution image of themselves wearing the latest sunglass looks, which they could then share via social media. It was a fun concept and it proved to be very popular.

How’s that for a touchy-feely experience? Now you’ll wanna get a new pair of shades.

[source: retailtimes]