Snickers have made their tag line, ‘you’re not you when you’re hungry’, famous around the world thanks to a couple of well-made Super Bowl commercials.
But what do people love more than Super Bowl ads, and possibly more than anything in the entire world? Moaning like hell on social media, that’s what.
Now over in Australia they have harnessed the power of the moaners, using the internet’s rage to decrease the price of a Snickers bar. Here’s Mashable with how that works:
It works using a thing called the “Hungerithm,” an algorithm by Melbourne Institute of Technology that monitors the online mood and then moves the price of Snickers accordingly. The cost of a Snickers bar can drop to 80 percent of the regular price, meaning you can have a bar in your hot hand for as little as 50 cents.
While you spew out vitriol on the interwebs, the algorithm will monitor social posts and can apparently even work out Aussie slang and sarcasm. It scans 100,000 social posts a week and updates the price 144 times daily.
Once anger is at a high point, use the Hungerithm website [HERE] to get a unique barcode you can use at any Australian 7Eleven store. The more you use caps and scream at that anonymous troll on Twitter, the cheaper your afternoon pick-me-up will be. You’ll never go hungry again.
I can think of a few keyboard warriors who could benefit from something like this around these parts.
Any brands fancy taking on the challenge?
[source:mashable]
