Here in South Africa we’re always on the lookout for a bargain, and that often extends to buying our bigger shopping chains’ in-house brands.

Pick n Pay have their No Name Brand range, SPAR have their own brand, Checkers have their House Brand, you get the drift on this one.

Well Amazon are now coming on board as well, because they’re producing their own range of food products and baby care essentials.

More below from QZ:

Think nuts, tea, baby food, vitamins, coffee even diapers.

Amazon has even dreamed up a few hipster brand names for these products such as Mama Bear, Happy Belly and Wickedly Prime…

It’s part of a play to shore up the advantages of subscribing to the company’s Amazon Prime service, which seeks to become a one-stop-shop for consumers looking to buy anything from books and clothing to food and video streaming.

So do these ‘generic’ brands really work? Amazon are a rather clever lot, so crunch the numbers and it looks all good:

In a 2014 global survey of 30,000 online consumers across 60 countries, Nielson found that 71% of respondents noticed private label brands had improved since the late-90s and early 2000s, when most of those brands were synonymous with “generic.”

Not too shabby, which makes us think which leading local online retailer will take the next step. Surely it can’t be long now until someone like Superbalist does something similar, they’ve always been an innovative bunch who tend to lead the way in the online space.

Who wants to accept the challenge? The nation is watching.

[source:qz]

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