Russell Brand has had a few stellar movie appearances over the years, perhaps most famously as Aldous Snow in Forgetting Sarah Marshall.

That won’t worry him, but what does is a new documentary made by renowned documentarian Ondi Timoner. It’s titled Brand: A Second Coming, and thus far Russell has tried his utmost to ensure that it is a flop.

He has bailed on any and all promoting and posted disparaging remarks on his website about the film – so why is he so worried? Here’s the Daily Beast:

“He drove me nuts those last couple of months before South by [Southwest], asking me to change things,” Timoner [pictured above] says. “And I changed the film from what I would have wanted to make to something he was more comfortable with. There were a few things where I just had to draw the line and say, ‘Russell, if I make these changes, it’s going to be a puff piece and it’s really not going to be taken seriously.’”

After she spent thousands of hours editing footage, Brand left her high and dry, standing alone on that SXSW red carpet. “That was just the beginning of the disappointment of our celebrity-based culture,” she says, noting that once Brand had removed himself from the promotion of the film, major distribution offers disappeared. “I thought it was a perfect marketing angle to say, ‘Hey, this is the film Russell Brand doesn’t want you to see.’”

He isn’t a fan, and he has made that pretty clear:

“He has no problem talking about his perversions,” she says, referring to Brand’s stage act and books. “But he controls that story. He tells you what he’s going to tell you. He’s not interested in somebody coming along and telling his story. And that is something that became literally like pulling teeth at times to make this movie. As soon as he agreed to give me creative control to make this movie, he started running from it.”

Brand actually apologized to Timoner for disliking the movie so much. He said, “Don’t take it personally, but I hate this documentary.”