As a surgeon, there’s more to being book smart – and the Kurashiki Central Hospital, one of the largest hospitals in western Japan knows this. They teamed up with TBWA\Hakuhodo Japan to create a “disruptive recruitment process that helps to identify the most skilled surgeons in the land.”
The students’ skills are examined using sushi, origami and insects. But not just any kind.
You see, top surgeons require “dexterity, keen eyesight, nerves of steel, as well as the ability to persevere through tremendous stress and pressure” but conventional medical schools in Japan focus heavily on knowledge from books. The hospital has had a problem differentiating from the book-smart and those with potential to become world-class surgeons, so they set a little test.
The students had to do a test involving three near-impossible missions:
– Fold a 5mm origami crane
– Reassemble an insect
– Create sushi from single grain of rice.
I’m not sure whether it’s the dramatic music and voiceover that makes the whole video experience pretty intense, but I sure am glad I’m not sitting in that room – although I rate I’d be pretty on point.
[source: shockmansion&campaignbriefasia]]
