We’ve all seen the Arrive Alive adverts that do the rounds over the festive season, although in recent years it seems they have turned up the shock factor as we battle against our roads’ death toll.

Now the Western Cape government have teamed up with Safely Home for their latest advert, titled ‘The First Kiss’, and you best strap yourself in for this one.

Safely Home describes the advert on YouTube as follows:

WARNING: Not for sensitive or young viewers. When you choose not to wear your seatbelt, it is not just your own life you are putting at risk. In a crash, unbuckled passengers become wrecking balls, and kill or permanently disable other people in the vehicle. Not wearing a seatbelt is against the law, regardless of where you are sitting, front or back. More importantly, buckling up is the right thing to do, for you, for your family, and for your friends. And because road deaths and serious injuries are costing South Africa R306b each year, and helping to keep millions in poverty, it is also the right thing to do for your community and for your country. So please buckle up, and #BeTheChange you want to see on South Africa’s roads. No seatbelt, no excuse.

The advert was criticised by many, with Safely Home’s marketing manager responding below:

It’s Friday guys and girls, let’s keep it safe this weekend and if you are drinking you know what to do.

[source:youtube]