Well done Alex Thomson and the advertising team at Hugo Boss, this one seems to making waves.

Thomson has carved out a reputation as something of a daredevil, with his latest stunt involving a kite and his IMOCA open 60 Hugo Boss yacht. Just the 280 feet up in the air whilst attached to the mast, with the Telegraph having this to say:

In total, 35 people were involved in the planning, co-ordination and execution of the stunt, including Alex Thomson Racing Operations Manager Ross Daniel, professional kite-surfer Susi Mai and kite-surfing coach Ray Kasper.

Having safely returned to dry land Thomson commented: “The previous two stunts that we carried out – The Mastwalk and The Keelwalk – were so successful that, as a team, we just knew we couldn’t stop there. We were all in agreement; we wanted to do something even bigger and better”…

“The team and I have been planning the stunt for a long time. There were lots of things that could have gone wrong. Perhaps most concerning for the team; was the prospect of an uncontrolled descent, causing me to come back down too fast. Water can be as hard as concrete if hit with enough velocity, so this was one of the most dangerous aspects of the stunt. But I had a brilliant team around me and, with their help; we managed to pull it off.”

Something tells me someone won’t be sleeping alone tonight.

[source:telegraph]