The Geneva Motor Show normally delivers the goods, and this year it was Bugatti who grabbed the headlines with the release of their new high-performance supercar.

Over the years it has been the Bugatti Veyron that has stolen the limelight, although that is set to change with the release of the Chiron. Designed to be faster and more powerful than the Veyron 16.4 Super Sport, which was named the world’s fastest production car by the Guiness Book of World Records in 2013, it will set you back a cool €2.4 million (R41 million).

More info from CNN:

“It is part of human nature to cross boundaries and set new records,” Bugatti Automobiles S.A.S. President Wolfgang Dürheimer said in a statement. “This striving is also our driving force at Bugatti. The Chiron is the result of our efforts to make the best even better.”

The new model will have 1,500 HP to work with, which is 300 HP more than the record-setting Veyron. The Chiron’s top speed remains to be seen, but it will be capped at 420 km/h (260 mph) for road use.

Bugatti — which is part of Volkswagen — will make just 500 of the first Chiron series, and a third of them have already been sold. The company began giving private presentations of the car to “select customers” last fall, and will deliver the new cars this fall.

Let’s feast our eyes on this beast then:

Looks like someone got a little arty with that last one.

In all honesty this car is nothing short of a beast, so if you happen to have R41 million spare you know what to do. Be warned though, going 420 km/h in a 100 km/h zone may carry a hefty fine.

[source:cnn]