You know what’s quickly becoming 2016’s most annoying phrase – plus size. It’s cool that women who aren’t mainstream skinny are making waves in the fashion industry, and it’s about bloody time, but must everything be about polarising the idea of a ‘regular size’ model and a ‘plus size’ model?

Side note but has anyone heard of a male ‘plus size’ model? Is there such a thing or do men just get dubbed ‘dad bods’ and that’s the end of it?

Anyway back to Ashley Graham and Sports Illustrated’s historic new cover, the model sharing top billing with two other beauties. Go on Huffington Post, flesh it out for us:

For the first time in over 50 years, the highly anticipated annual issue features three women, representing three different body types. Graham joins American model Hailey Clauson and UFC fighter Ronda Rousey.

“The three covers of Hailey, Ronda and Ashley celebrate the new SI Swimsuit,” said SI assistant managing editor MJ Day. “All three women are beautiful, sexy and strong. Beauty is not cookie cutter. Beauty is not ‘one size fits all.’ Beauty is all around us and that became especially obvious to me while shooting and editing this year’s issue.”

We’ll go Graham, Hailey and Ronda below:

That’s body paint only in the picture below, which must have been a blast to paint on.

If you feel like seeing Ashley Graham removing that bikini top then see below, although the advert was actually for last year’s SI…

[sources:huffingtonpost&motto]