All hail the giver of knowledge, she has spoken and her word is the law.

Oprah has had a well-documented battle with her weight over the years, one of the reasons she bought a 10% stake in the mega-company Weight Watchers. The other was probably to make even more money, now appearing in front of the camera for a series of adverts for the company.

If you listen closely you can actually hear Tim Noakes whimpering, but we’ll ignore that and focus on what the Daily Beast had to say:

The reveal that she lost 26 pounds using Weight Watchers without forsaking bread was met with social media rapture. Because of her ownership stake in the company, Winfrey was estimated to have made roughly $20 million when Weight Watchers shares skyrocketed after she tweeted the commercial. Benefiting from “the Oprah effect,” the long-struggling company saw new members spike 35 percent while sales beat analyst predictions.

So Oprah wins. Weight Watchers wins. We, those who like eating bread and also not being fat, win. But you know who really wins? Bread!

“It was a nice boost, psychologically, that wow, somebody of Oprah’s stature decided they were going to sing the praises of bread,” Robb MacKie, president and CEO of the American Bakers Association, says. “It’s a nice change, if you will, from some of the environment we’ve been dealing with the past few years.”