Choosing the perfect gift for your significant other is an art – just when you think you’ve mastered it, you soon learn that it was actually a shocker. In fact, according to research, 75% of women pretend to like their Valentine’s Day gift – when all they want is jewellery.

Perhaps, like me, you first ask her friends and get a ‘heads up’ on a few good stores to scout. That’s the easy part, because then you need to make your way to each shop and start narrowing down your gift options. You snap photos and hound her friends with Whatsapp messages about whether she’ll like it, hoping they’ll give you the answer.

Decision made, gift wrapped – now it’s really time to get your stress on. The day dedicated to love arrives and you hand over a delicately wrapped present to your better half and just hope to the heavens that she likes it. As she slowly unwraps it, beads of sweat form on your brow, and you attempt to control your breathing so as to make the whole routine seem effortless.

When it’s finally open, the expression on her face will tell you everything immediately. Epic fail. If you’re looking for some consolation, you’re not alone, considering the stats below from research commissioned by PANDORA Jewellery in December last year. Just a not-so-subtle reminder of how useless us men can be at buying a woman the right Valentine’s Day gift:

More than 50% of women have received a Valentine’s Day Gift they did not like.
45% of women received flowers for Valentine’s Day when they really wanted jewellery.
75% of women pretended to like a gift they have received.
83% of men admit that they struggle to find the perfect gift.

Nervous yet? I’m stressed out just writing this, which is why we went looking for an easier way. Turns out with some online expertise and a few helpful prods from friends we were directed to a site that takes the stress out of the experience. Enter your new saviour – PANDORA Jewellery and their Gift Finder tool. Check out how simple it is…

Plus, after selecting her gift, if you’re still not sure and need a second opinion, it’s simple to email your choice to her mates – straight from the website – and ask them for the thumbs up.

They will receive a link to your selection and can make sure you hit this one out the park.

Good luck out there friends. We’ve done what we can, the rest is up to you.