There is more than one way to celebrate the city you live in and in true PUMA style, the celebration demanded is one that is active, passionate and energetic. Following from the IGNITE YOUR CITY film series from 2015 which showcased eight global running crews in key cities who pushed the boundaries of their runs with the IGNITE running shoe, PUMA is set to evolve the programme to create IGNITE City Crews.
But what does that entail exactly? According to PUMA:
Through regular runs, crew meet ups, and participating in local races and running events, IGNITE City Crews are a community to celebrate city running.
The crews supply the energy and passion, PUMA supplies the IGNITE running shoes, gear, and funding to get the IGNITE City Crew started and keep them moving.
All the while, PUMA will follow the crews and document their runs on PUMA social channels.
Say what? Soon to be in Cape Town, follow @PUMARunning for updates so you know when you can jump onto the movement.
