We all know these people. They’re the ones that don’t play by the same rules their parents did. The freelancers, the creatives and the self-employed – the (often self-proclaimed) entrepreneurial geniuses and niche-finding magicians.

We’re curious about them – these people that refuse to conform to a lifestyle that makes a lot of sense. You know, the one where you find a job that pays the bills and puts food on the table. The nine-to-five type of thing.

I mean, there’s only one Steve Jobs, one Mark Zuckerburg, one Bill Gates and so on. They made it happen because they are extraordinary. It doesn’t matter if it’s a bit crap, as long as you have safety and security, right?

Wrong.

Access to the Internet is widespread and, subsequently, it is easier to be seen and heard thanks to social media. Just ask Penny Sparrow about the power of Facebook.

The world is a dynamic, fluid environment that doesn’t require you to play by the same rules your parents did. People are realising this.

Enter the Inner City Ideas Cartel.

They began as the Ideas Cartel, the provider of scalable workspace, customised to the specifications of the client. Need a desk for a month? Cool. A semi-private office for a year? No problem. A boardroom for meeting during day? Hundreds.

Talk about catering for a growing market. Members have access to plush facilities with fast Wi-Fi, barista services, a valet, in-house tailors and the list goes on. It’s mightily impressive stuff.

But being innovators, they didn’t stop there. To explain this with appropriate clarity, please forgive me for becoming a bit formal.

In its entirety, the IC IC is a network of like-minded individuals determined to improve themselves and the world. It has expanded to include companies that provide you with products and services that improve your quality of life and celebrate your individuality in a premium way.

• Companies under the IC umbrella include, amongst others:
• Stokperd – creators of bespoke furniture for personal and corporate use.
• Lock Stock& Barrel – tailors and purveyors of bespoke formal attire.
• Dando – premium coffee supplier.
• Viadex – an international web solutions provider.
• Freelance Cape Town – a platform to promote the self-employed.
• Wolf & Maiden – an artisan studio that makes leather products by hand.
• NVD Property & Project Management – an events co-ordinator.
• The Cartel Bar – a rooftop bar in the city centre.
• Batstone Pool – a rooftop pool and bar in the city centre.
• An exclusive car and bike rental service
• 7th story luxury apartments available to rent, B&B-style.

Becoming an IC member grants you access or discounts to the above mentioned companies and their services.

They’re genuinely good at what they do and no one does it quite like them. To find out more about how the IC IC can support your professional life, visit their site HERE.

To discover how they can compliment your lifestyle in a more informal capacity, check out Cartel House.

The best bit is that it’s not as expensive as it sounds, nor as expensive as it should be.