You really couldn’t make it up.

Americans hate many things, but right up there on most lists you’ll find energy expenditure and being denied the right to own guns. With that in mind it seemed inevitable we would eventually see a home shopping channel that flogged firearms, GunTV set to launch in January and run for the full 24 hours a day.

You may remember Wednesday’s mass shooting in San Bernadino, California, two gun-wielding maniacs claiming 14 lives. This was the 355th mass shooting on the year’s 336th day, a mass shooting defined as ‘a shooting spree with four or more injured or dead victims’. France 24 with more:

The new channel is being launched by an organization [sic] called Social Responsibility Network, which says it is addressing a need for “education, information and safety regarding firearms commerce in America.”

The channel will also, it says, responsibly provide “extraordinary access to purchasing the most diverse representation of firearms in the world.”

It will function like other home shopping channels, displaying merchandise which can be ordered by telephone or online.

“This 24-hour live shopping network brings to life a vast array of firearms and related consumer goods in a groundbreaking format that inextricably fuses the social responsibility message with the traditional shopping channel format,” says a promotional Web page.

I’m sure that educating the folks of America on the perils of gun ownership will come a distant second to their profitability. Here’s GunTV co-founder Valerie Castle:

“I don’t really know that it’s going to put more guns on the streets,” she was quoted as saying.

It seems logic is not one of her strong points.

[source:france24]