80 artists got together to create 600 faux-adverts for the advent of the UN COP21 Climate Conference in Paris. Covertly distributed to hang in the city, the posters weren’t simply taped to polls or distributed in public grounds, but rather were secured behind glass at bus stops around the city.

The aim was to satirize messages to be found throughout the streets of Paris, replacing corporate advertisements. It was organised by the Brandalism project and is meant to challenge the corporate take over of the Paris climate talks, “forming ads that target the link between corporations’ advertising with consumerism, global warming, and fossil fuel consumption.”

Many of the climate talks’ corporate sponsors include Air France, Dow Chemicals and GDF Suez (Engie). Using the same branding and images, the photoshopped adverts change the copy to force readers to look deeper at the roles of the brands in the world. .

By sponsoring the climate talks, major polluters such as Air France and GDF-Suez-Engie can promote themselves as part of the solution – when actually they are part of the problem.

[source: thisiscolossal]