When you’re trying to convince people that you provide the quickest internet the country has to offer you can’t go wrong with Usain Bolt, fastest man in history and generally popular the world over.

You know he’s not going to come cheap though, so we can be sure that Telkom paid a handsome sum for that brief advert up top. The company are promoting their rolling out of fibre technology across the country and had this to say to TimesLive:

We believe that Bolt‚ as the fastest person in the world‚ will assist us in creating awareness of the speed‚ consistency and reliability that fibre technology offers‚” Telkom’s Chief Marketing Officer‚ Enzo Scarcella‚ said in a statement announcing the partnership.

Telkom did not disclose how much it is paying the superstar athlete…

Telkom‚ which aims to reach one million homes with fibre by 2018‚ filmed Bolt in his home country of Jamaica for the campaign. Bolt thanked his many South African fans for their ongoing support.

In case you’re wondering whether the fibre speed will do Bolt justice download speeds can reach 100 mpbs – that’s a 4,7 gb file in around seven minutes. Put another way you can download a full album in just eight seconds, which is about how long Bolt appeared in the advert above.

It’s a tough life Usain, spend that hard-earned cash wisely.

[source:timeslive]