“What’s your Tinder game?”

After teaching Alice the ins and outs of Tinder, that’s the opening line she started to use – and it worked pretty well. When asked, her reason was ‘research’. Another friend, who is male, would start off with “I guess this means we should be Facebook official.”

When you get into the swipe of things Tinder is just like another mobile game, but you happen to be playing with people’s lives. Now, developers at Tinder are making the game just a little more interesting – but they haven’t really revealed in what way.

Tinder CEO, Sean Rad, told an audience at an Irish tech conference on Wednesday that a “huge change” to the company’s algorithm is on its way and one key change is “increasing the number of matches by over 30%.”

Pretty vague, right? The changes are to set in within the next few days so everything will be revealed in time.

A little while back Tinder introduced the ‘Super Like’ feature – which I thought defeated the whole point of the wonderful secrecy – but was the first major change since the app launched in 2012.

More changes seem to be in the pipeline. The company is planning “a series of things [that] you’re going to see that’s going to help you make more sense of the sheer volume” of your matches. It’s also considering “new ways to interact.” Whatever that means.

There are 1.5 million dates stemming from Tinder every week (1 million of these are first dates); there have been 9 billion matches in total, and 30 million a day; and 1.8 billion swipes are made every day.

What’s your Tinder game?

[source: businessinsider]