In this day and age to come up with a completely novel idea is nigh on impossible, even the most out-the-box creations seemingly drawing inspiration from something we’ve seen before.

Enter this feud then, with Polaroid suing GoPro on the basis that the new Hero 4 Session mirrors the design of the Polaroid Cube camera. Here’s Mashable with more:

New Jersey-based C&A Marketing, which manufactures all of Polaroid’s cameras, filed a lawsuit against GoPro on Tuesday in the U.S. District Court in Newark, New Jersey.

C&A is seeking a halt on all sales of the Session and an award of an unspecified amount of money, including all of GoPro’s profit from the Session.

For a point of comparison let’s take a look at the two side by side, the GoPro on the left in the picture below.

Well, they do look very similar to be honest. The Polaroid Cube was released on the market in August of last year with the GoPro Session hitting shelves this July, although the latter is claiming they can prove their innocence:

GoPro said its European Union patents for the Session and a U.S. patent for the plastic case, all of which were issued in March, show the company was working on its product long before Polaroid filed for its patent. The company is still waiting for its U.S. patent for the Session that it applied for last year.

C&A applied for its 14-year patent in January 2014 and received it in May 2015, though it doesn’t detail the size of the camera. The claim is brief and vague — “the ornamental design for a cubic action camera, as shown and described…A federal jury may have to determine if the the Session’s similarities to the Cube infringe on C&A’s patent.

Whilst GoPro’s latest sales figures are lower than expected the company still raked in $400 million in the third quarter this year alone. Something tells me they can afford to dish out a little for some decent legal representation.

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[source:mashable]